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Archive for the ‘Future & trends’ Category

Why it’s so important to get Returns Right!

Last week at the Sydney Retail Tech meet up Max Ryerson (@MaxRyerson) shared with the group some of his research and insights on the future of retail. Some of the big trends that he has observed in his global consulting practice are indicating that more and more of the purchases we make in store are ‘digitally influenced’ (think browsing, research or purchase). His figures showed that in Australia we see about 50% of store purchases influenced by digital, in the USA this is now up to 80% with the forecast that this will get to 100% in the next year or two. In one of his points, he called out the importance of click, collect and returns. At 6R we’ve worked on a few click and collect projects and reviewed several returns processes, and we advocate that making the returns process easy for a customer is a win for any retailer. However, the small distinction of putting those three words running together in ONE thought /sentence was a shift. 30% of online purchases are returned. (Read more)

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What price do we place on transparency?

Transparency of price and cost, and the somewhat related trend towards supply chain transparency, has the capacity to better inform customers, at the point of purchase, about the distribution of payment that goes back through the chain; something I would welcome in my weekly grocery shop! Exposing the right information to customers, and hitting the sweet spot on price first time has a lot of benefit for retailers too; less spent on markdowns, inventory stagnating and greater awareness of when and at what price to introduce new product. (Read more)

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Click & Collect transaction or interaction?

Target have a click & collect function on their web store and I find myself sometimes losing purpose when I go to their retail environment, so I decided to give it a go. The kids needed undies and I had seen a basket that it would be easier to just go and pick up rather than drag around the store. I finish my purchase online and as the delivery and payment options are coming up the pop up box on their web store tells me it will be up to 10 days before it’s ready for me to collect. (Read more)

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Choice. How to make it easier.

Recently, I’ve gone back to having an iphone after having tried both android and windows OS. Choice? Kind of. Mostly it’s easier at home where everyone has the same. It’s fairly typical that when you’re in the adjustment to a new piece of equipment/ way of working phase, it’s easy to note the things that you liked about the old way. One of the great things about the previous phone was that there were a bunch of apps it didn’t have (note that this was also one of the things I didn’t like about the old phone). But, when you don’t have some apps you either skip over that bit or you find another way to do it. Or, to put it another way… (Read more)

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Humans ARE underrated

It was actually the title of the book that swayed me, it’s a sentiment that I have expressed myself to clients, you can never be sure about people, sometimes they surprise you. In a good way (acknowledging also that sometimes they surprise me not in a good way). So what does Geoff Colvin have to say about the future of machines taking over our work? Of coming to terms with the fact that many tasks, even those high-value tasks like legal advice can be to a great extent be better done by machines? (Read more)

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Future trends 2016 and beyond, what’s in store?

Earlier this year, here at 6R we attended a macro trend presentation (looking at big picture consumer trends). The presenters talked about ‘4C thinking’ collaborative, creative, conversational and convergent. This is not a ‘next year’ type of trend forecast but instead a bigger picture ‘stand back and take a look’ at the longer term. (Read more)

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