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Archive for the ‘Shopping’ Category

Citizen Karen (part time fighter of crime)

I don’t really know Karen, I have never met her in real life. I don’t know what her hair colour is, or whether she has kids, or a dog, or a partner. I don’t know if she’s into sport or has a footy team that she supports, or if she prefers vodka to gin or neither. Despite knowing so little about her, I feel a connection to Karen, born of our small foray into citizen crime fighting together yesterday. (Read more)

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Why it’s so important to get Returns Right!

Last week at the Sydney Retail Tech meet up Max Ryerson (@MaxRyerson) shared with the group some of his research and insights on the future of retail. Some of the big trends that he has observed in his global consulting practice are indicating that more and more of the purchases we make in store are ‘digitally influenced’ (think browsing, research or purchase). His figures showed that in Australia we see about 50% of store purchases influenced by digital, in the USA this is now up to 80% with the forecast that this will get to 100% in the next year or two. In one of his points, he called out the importance of click, collect and returns. At 6R we’ve worked on a few click and collect projects and reviewed several returns processes, and we advocate that making the returns process easy for a customer is a win for any retailer. However, the small distinction of putting those three words running together in ONE thought /sentence was a shift. 30% of online purchases are returned. (Read more)

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Click & Collect transaction or interaction?

Target have a click & collect function on their web store and I find myself sometimes losing purpose when I go to their retail environment, so I decided to give it a go. The kids needed undies and I had seen a basket that it would be easier to just go and pick up rather than drag around the store. I finish my purchase online and as the delivery and payment options are coming up the pop up box on their web store tells me it will be up to 10 days before it’s ready for me to collect. (Read more)

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Future trends 2016 and beyond, what’s in store?

Earlier this year, here at 6R we attended a macro trend presentation (looking at big picture consumer trends). The presenters talked about ‘4C thinking’ collaborative, creative, conversational and convergent. This is not a ‘next year’ type of trend forecast but instead a bigger picture ‘stand back and take a look’ at the longer term. (Read more)

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Curation and selection – help me find the right #product

It’s been happening more frequently lately. Finding mid-shop that I have tuned out. Why am I here? What was I looking for? Have I started drooling? Is this a familiar experience for you too? (perhaps the last question is just me)… am I becoming more susceptible to the maze and haze of getting lost in the lights and not finding the product I am looking for? (Read more)

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Wandering and Windows

Since early last century when Fifth Avenue stores recruited artists to create interest and intrigue in their windows we have been colliding the worlds of fine art and commerce in the ever increasingly competitive display of shop windows. I love a great window display and take lots photos of them (Read more)

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