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Posts Tagged ‘Shopping’

Customer experience comes back to retail basics (the personal touch)

Customer experience doesn’t have to be high tech to be good. As we navigate all the different ways of interacting, remembering the retail basics of personal touch, makes all the difference, not just in terms of experience but also in terms of sales. Research indicates that 95% of customers (Zendesk) share bad experiences with others, and 65% are frustrated by inconsistent experiences across channels (Accenture). Customer focused retailers are working hard to improve these statistics by combining online booking systems with in store experiences. (Read more)

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Future trends 2016 and beyond, what’s in store?

Earlier this year, here at 6R we attended a macro trend presentation (looking at big picture consumer trends). The presenters talked about ‘4C thinking’ collaborative, creative, conversational and convergent. This is not a ‘next year’ type of trend forecast but instead a bigger picture ‘stand back and take a look’ at the longer term. (Read more)

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Curation and selection – help me find the right #product

It’s been happening more frequently lately. Finding mid-shop that I have tuned out. Why am I here? What was I looking for? Have I started drooling? Is this a familiar experience for you too? (perhaps the last question is just me)… am I becoming more susceptible to the maze and haze of getting lost in the lights and not finding the product I am looking for? (Read more)

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Wandering and Windows

Since early last century when Fifth Avenue stores recruited artists to create interest and intrigue in their windows we have been colliding the worlds of fine art and commerce in the ever increasingly competitive display of shop windows. I love a great window display and take lots photos of them (Read more)

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Solving the tough problems for online shopping

Delightful! It has long been the thing that drives me nuts and I did wonder if some clever soul would invent a way to deliver to me at my coffee break but this is way better - it's already in the car! Will it convince me to buy a Volvo though? Click through to read about this clever idea here. 

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Target foils my brain!

I had a week of reading and listening about the brain and it’s many shortcuts last week. Belle Beth Cooper has written a few articles for Fast company and I have also been re-watching Tod Sampson on i-view and his brain training series. (Read more)

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