by Leonie McCarthy | Jun 17, 2019 | Customer Engagement
The WEF 2017 report says we will see 15% of stores close in the next decade. Last year saw the highest retail closure numbers in the USA and 2019 is tipped to follow suit. Australia has a significant amount of retail space per capita and this trend seems destined to...
by Leonie McCarthy | Jun 10, 2016 | Customer Engagement, Team & People
Customer experience doesn’t have to be high tech to be good. As we navigate all the different ways of interacting, remembering the retail basics of personal touch, makes all the difference, not just in terms of experience but also in terms of sales. Research indicates...
by Leonie McCarthy | Nov 10, 2015 | Deleted
Earlier this year, here at 6R we attended a macro trend presentation (looking at big picture consumer trends). The presenters talked about ‘4C thinking’ collaborative, creative, conversational and convergent. This is not a ‘next year’ type of trend forecast but...
by Leonie McCarthy | Nov 3, 2015 | Customer Engagement
It’s been happening more frequently lately. Finding mid-shop that I have tuned out. Why am I here? What was I looking for? Have I started drooling? Is this a familiar experience for you too? (perhaps the last question is just me)… am I becoming more susceptible to the...
by Leonie McCarthy | Oct 19, 2015 | Customer Engagement
Since early last century when Fifth Avenue stores recruited artists to create interest and intrigue in their windows we have been colliding the worlds of fine art and commerce in the ever increasingly competitive display of shop windows. I love a great window display...