by Leonie McCarthy | Jun 22, 2020 | Project Delivery
A few years ago I got so sick of the word ‘Omnichannel’ that I developed a bit of a nervous tick in reaction to it. A little like the words ‘unprecedented’ and ‘pivot’ in recent times (overuse is exhausting) ???? Omnichannel, it turns out, is an easy shorthand for the...
by Leonie McCarthy | Jun 17, 2019 | Customer Engagement
The WEF 2017 report says we will see 15% of stores close in the next decade. Last year saw the highest retail closure numbers in the USA and 2019 is tipped to follow suit. Australia has a significant amount of retail space per capita and this trend seems destined to...
by Leonie McCarthy | Oct 26, 2015 | Customer Engagement, Team & People
If you’ve ever watched the Gruen Transfer you would be familiar with the idea that if you have a product that is basically sugar, then the default marketing position is that you sell ‘happiness’. Mr Wonka knew that it was all about the experience and so too do the...