Customer experience comes back to retail basics (the personal touch)
Customer experience doesn’t have to be high tech to be good. As we navigate all the different ways of interacting, remembering the retail basics of personal touch, makes all the difference, not just in terms of experience but also in terms of sales. Research indicates that 95% of customers (Zendesk) share bad experiences with others, and 65% are frustrated by inconsistent experiences across channels (Accenture). Customer focused retailers are working hard to improve these statistics by combining online booking systems with in store experiences. (Read more)