by Leonie McCarthy | Nov 7, 2016 | Processes
Transparency of price and cost, and the somewhat related trend towards supply chain transparency, has the capacity to better inform customers, at the point of purchase, about the distribution of payment that goes back through the chain; something I would welcome in my...
by Leonie McCarthy | Jun 3, 2016 | Customer Engagement, Team & People
Target have a click & collect function on their web store and I find myself sometimes losing purpose when I go to their retail environment, so I decided to give it a go. The kids needed undies and I had seen a basket that it would be easier to just go and pick up...
by Leonie McCarthy | Feb 9, 2016 | Processes, Team & People
It was actually the title of the book that swayed me, it’s a sentiment that I have expressed myself to clients, you can never be sure about people, sometimes they surprise you. In a good way (acknowledging also that sometimes they surprise me not in a good way). So...
by Leonie McCarthy | Nov 10, 2015 | Deleted
Earlier this year, here at 6R we attended a macro trend presentation (looking at big picture consumer trends). The presenters talked about ‘4C thinking’ collaborative, creative, conversational and convergent. This is not a ‘next year’ type of trend forecast but...
