Humans ARE underrated

Humans ARE underrated

It was actually the title of the book that swayed me, it’s a sentiment that I have expressed myself to clients, you can never be sure about people, sometimes they surprise you. In a good way (acknowledging also that sometimes they surprise me not in a good way). So...
Future trends 2016 and beyond, what’s in store?

Future trends 2016 and beyond, what’s in store?

Earlier this year, here at 6R we attended a macro trend presentation (looking at big picture consumer trends). The presenters talked about ‘4C thinking’ collaborative, creative, conversational and convergent. This is not a ‘next year’ type of trend forecast but...